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Community Building on the Web
Amy Jo Kim, "Community Building on the Web : Secret Strategies for Successful Online Communities"
Publisher: Peachpit Press | 2000 | ISBN: 0201874849 | PDF | 380 pages | 8.4 MB
Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organizational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organize itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.
Read this book to help crystallize your thinking about community building, and to review strategies that work for real sites already. --David Wall
Topics covered: Strategies for designing Web sites around the needs of particular groups of people, attracting those people to your site, and motivating them to return frequently. Community identification, member profiling, community leadership, and organization (of information, time, and relationships) all receive ample coverage.